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By Shawn Meldrum
It was the end of summer in 1996. I was sitting alone in a
rental house I had purchased a year earlier wondering how in the world I
had ended up in this mess. I had started out in the Real
Estate Industry just five years earlier and that first year was voted the
"Rookie of the Year" by the local association. The next couple years
I continued to earn awards and thought I was "on my way". Now I was
sitting in this partially remodeled house with virtually no income and
running out of places to borrow money from.
I had purchased the property as an investment. At least that is what
I told myself. I planned on rehabilitating the property and renting
it out or starting some small business in it.
In reality I was
just looking for an escape from my regular work. During the
course of that year I spent more and more time on the property and did
virtually everything myself.
I wasn't doing it to save money. I was doing it to avoid
prospecting. I was doing it to avoid cold-calling. I was
doing it to avoid rejection. I was tired of dealing with
Realtors and Lenders and Buyers and Appraisers. Simply stated, I
was BURNED OUT!
And since I was spending so much time on the property and avoiding my
regular work my income had shrunk to almost nothing. Unfortunately,
my expenses hadn't. Because I had to finish the property they had
actually increased.
I decided right then, "there had to be a better way".
You see, I had succeeded in the business on sheer will-power. I had
spent hundreds of hours cold-calling and even knocking on doors to get
business. I had been taught and believed that cold-call prospecting
was the only way to really succeed in the business and I had proved that
it did work. The only problem was that I couldn't sustain it.
It became harder and harder to make the calls and to get out and knock on
doors. Every morning it was more difficult to get out of bed and
face the day. I spent more and more time doing make-work projects
just to avoid what, I thought, I should really be doing --
prospecting. Using high-rejection prospecting techniques is a sure
way to burn out or drive yourself crazy.
If only I had known then what I know now. I often wonder what my
life would be like if only I had known, way back then, that
there were lots of simple techniques that I could have been using that
didn't involve any rejection at all. If only I had known that there
were tools I could use to actually get qualified prospects calling me
instead of me cold-calling people that were not at all qualified and that
were angry I was wasting their time.
That is what I am here to tell you today. That there is a better
way.
It has taken me years of
searching and studying and literally tens of thousands of dollars
($32,492 in training and consulting alone to date) testing
and trying new things and learning from those who have truly succeeded and
proven themselves. That's in addition to the four years of college
it took to get a degree in marketing back in 1985.
I learned a lot in college, except of course, how to really make
money. In college they teach you how to be an employee. The
knowledge I needed (and I believe you do too) was the real world
nitty-gritty details of how to actually get things done. How to
create business, how to create systems that can run on auto-pilot and how
to make more money.
Those nitty-gritty details are what I want to share with you.
I talk to a lot of mortgage
professionals these days and many of them have the same complaints.
They are tired of begging for business or having to bend over backwards to
keep realtors satisfied or having to cut their fees down to the bone just
to keep the deal from being stolen.
You probably know how it feels don't you.
Or, they sweat over a handful of loans, that aren't that good in the first
place, because they are the only "potential" paycheck in sight.
A lot complain that their current employer
doesn't provide the training or support they expected in marketing and
building a customer referral base.
They just want a dependable ongoing
system for getting quality mortgage clients in a way that fits their
own personality and style.
"If you
always do what you have always done,
you will always get what you have always got."
If you have been in the business for any
length of time you have probably realized by now that you can't keep doing
the same things over and over and expect to get a different result. By
now you know that for things to change you must change. And you realize
that to get where you want to go in your life you must have the right
tools to do the job.
When I first started in the industry 16 years ago I had very little
company support. What I did have was a ton of drive and ambition. That
was enough for the first few years but because the only way I knew how to
get business was so rejection-intensive I burned out and had to step back
from the business and learn how to do things differently.
What I realized was that I needed industry
specific tools and techniques that were
tested and proven. Not just broad
concepts and theories.
Now I no longer knock on doors or make cold calls. Prospects call me. I
have more free time and I have a larger income than I ever thought
possible and it's growing all the time. Every dollar I have spent on
increasing my education has come back to me a hundred fold.
Why The Best Leads Are Your
Own Leads
Maybe you receive leads from your company or
have tried purchasing leads from an outside source.
Why didn't things go like you thought they would? Why weren't they
as profitable as you hoped they would be?
The truth is most lead generation companies don't qualify their leads to
verify that they truly are leads.
Second, they don't target specific market niches in order to create the
type of clients you are looking for that need the products you specialize in.
Third, the way they got the lead in the first place usually doesn't match
the way you will work with the lead. If the lead was generated
through the Internet the prospect may want to continue the process online,
or visa-versa.
Fourth, most of the leads are highly rate
sensitive. The prospect was offered the "opportunity" to have
lenders "bid" for their business.
Fifth, most leads are not your own exclusive lead. You are competing
with other companies for the business.
Sixth, you cannot position yourself in the way that is most effective, as
the expert. Instead, you will normally be perceived as a
run-of-the-mill salesperson trying to make a buck.
When you generate your own leads...
You can set up the system so that you only
spend your time talking to highly qualified leads.
You can target specific market niches that match exactly the type of
products you want to specialize in.
You decide how you will communicate with your prospects and clients and
can automate the system as much as you want to.
You can focus on selling your service and benefits not just rate.
You are the only one talking to your prospect and you can lock them in
with your own unique offer.
You can position yourself as the expert. They will be calling you
asking for your guidance and insight.
As I've trained and worked with other professionals I hated the
thought of them having to go through what I went through. I realized that there was no
single resource that a person could turn to in
order to gain practical mortgage marketing knowledge as well as specific
step by step techniques and strategies that they could apply right now to
immediately increase their income.
So, I've spent literally hundreds of hours
putting together an easy to read and implement guide specifically for
mortgage professionals.
Combining my own experience and the
experience of several highly successful mortgage professionals and sales
trainers this manual explains, in detail, marketing strategies and
techniques that have been tested and proven to bring in and maintain a
steady stream of highly qualified clients.
Shawn,
Just received your order yesterday, thanks for everything.
This is great stuff, couldn't put it down.
I am a new mortgage broker and more excited than ever about the
opportunity after reviewing you marketing ideas.
Gary R. Thompson
Cromwell, CT |
My goal in producing this resource is simple, it's to help you:
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I would have killed to have a resource like this when I started.
It would have put me light-years ahead and saved a lot of difficult years
for me and my family. If I could go back and do things differently I
would have started from the very beginning to learn from the best of the
best and model what they were doing.
"At Last, A
Complete Resource For Mortgage Marketing and How You Can Dramatically
Increase Your Income!" It's Like Turning On A "Money Switch"
"Mortgage Marketing Secrets"
is a quick, yet comprehensive, read. There's no fluff (and it's still 157
pages). You'll find
techniques and strategies top professionals have been using for years.
Many of these strategies can be put to work in minutes.
The Info. is great, I'm applying it already-
Thanks again.
Crystal Doon
Affinity Group Mortgage
Lewis Center, OH |
If you want the luxury of earning a steady
income month after month - without having to spend every waking moment
promoting your business -
I've made it incredibly easy for you to learn the art and craft of
mortgage marketing. Plus...
1) I'm so confident that you'll be
able to dramatically increase your income, that I'm willing to back up my
offer with a pretty bold guarantee.
 Within the next full year if you
don't make at least $10,000 using my strategies, or if for any
reason you're unsatisfied with the package, simply let me know (you can
call, fax, or email me at the numbers below or in the manual itself). You'll receive a complete refund. No questions asked. And you may keep the
bonuses described below.
You see, I want to make this as easy a decision as possible for you and I'm 100% sure that you're
going to gain a wealth of information. So I don't mind
putting myself on the line to prove that point and making it completely
risk-free for you.
2) Your investment for this powerful
information is only
$97.00
($47.97).
(During this introductory period you can save $49.03 Immediately off
the $97.00 Original Price... and get Mortgage Marketing Secrets for Only $47.97)
When I first started out in the
mortgage business, it cost me a lot more than that just to run one
lousy
ad not knowing whether it would bring in a single lead. (In addition to
all the time I had to spend testing and tracking results). Now for
less than the cost of a single ad you can avoid making the same mistakes that I
made and save thousands of dollars in testing and hundreds of hours in
research.
For $97.00
($47.97) I'm giving you the power to
cut out all the guesswork, and get these secrets in a quick,
easy-to-follow format. If you don't think your time - (at least
hundreds of hours in research alone) - is worth $47.97, then there's
no need for you to order.
But if you want to start building your mortgage business
TODAY -
for the least amount of money... using techniques that have been PROVEN to
work - you'll confidently order now during the introductory period.
We have started implementing your system and ran
ads last week. Already received 14 calls from the ads. This is in a
local paper which has never produced a single call for any ad
campaign I have ever
ran.
Daniel Plant
Landmark Home Loans
Elk Grove, CA |
3) You'll have access to download this manual instantly.
Please note that this manual is in Free Acrobat PDF format so it will
work on IBM compatibles and Macintosh computers.
Note:
(If you would prefer to receive a printed hard copy in addition to
downloading this powerful manual it is available for
$127.00 ($72.97) +
$15 Shipping and Handling.)
Learn these powerful strategies today, and you'll be well on your way to
creating a revenue stream that will pay you for years to come. You can't
lose - (unless you delay on this offer). Plus to make sure
you're getting more than your money's worth you'll get...
Free Bonuses For
Taking Action Today
Special Bonus #1
- Special report: "350 Of The Best Headlines Ever Written".
A Good Headline Can Easily Double Or
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That's why I decided to include this collection of 350 of the best
headlines ever published...
headlines that copywriting experts have
actually used...to help you
create your own ideas!
Special Bonus #2 -
Return On Investment (ROI) Calculator.
One of the
most important skills in any business is knowing what is working and what
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campaigns for effectiveness. (Created for use with Microsoft Excel.)
Special Bonus #3 -
A classic
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This is probably one of the books that started the entire self-help,
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These are yours FREE when you invest
in your own copy of "Mortgage Marketing Secrets".
Just one of these ideas can pay for this
manual more than 20 times over. (If you get just one idea that
gets you just one additional loan closing with a fee of only $1000 that's
a 1,985% return on investment with absolutely no risk!)
You could put this off and tell yourself - I'll get back to it later, or
I'll do it when things are a little slower, but chances are you will
forget and find yourself back in the same familiar spot, wondering why you
are always frustrated, why you are always struggling to make ends meet,
why you are always two steps behind.
Decide now to take charge of your life. There is great
power in commitment. Take action now and make the commitment to
invest a little time each day in creating your new future. By small
means great things are achieved. You know in your heart that you
should. Take the first simple step now.
Dear Shawn,
I recently purchased your book, "Mortgage Marketing Secrets". Even
though I've been in the business nearly 20 years, I'm finding a lot
of good information in there!
Bob Flynn
Salt City Mortgage Professionals, Inc.
Syracuse, NY |
Three Ways To Place Your Risk-Free Order
1. The fastest way to order is directly online with our SECURE SERVER,
available 24 hours a day, 7 days a week.
When you order the downloadable version, you can download the
manual and bonuses immediately so you can start growing your business
today. If you order the hardcopy version the manual and bonuses will be shipped
"Priority Mail" within two business days (usually the same day)
and you can access the downloadable version immediately in case you want
to get started right away.
Order Downloadable Version
Order Hardcopy Version
2. You can use your credit card and order by
phone. When you order the electronic version by phone the manual and
bonuses will be emailed to you within one business day, not immediately
like ordering through the secure server. Or, if you don't want the
electronic version emailed to you, you can have them sent on disk via
Regular Mail. If you order the hardcopy version it will be shipped
"Priority Mail" within two business days and the download
version will also be emailed to you. You can call
1-801-544-1750 to order. Phones are normally answered Monday
through Friday, 9am-5pm Mountain Time Zone. You are welcome to call
at any other time to leave a message and we will be happy to return your
call. (Just be sure to leave your name, phone number, and the best
time to call you.) Or send me an email Here
and include your phone number and we will be happy to call you.
3. Click here to print out an order
form to mail in your order.
Simply print and complete this order form and send it by
mail. The electronic version will be emailed to you within one
business day of receipt. If you order the Hardcopy Version and bonuses
they will be shipped
via priority mail within two business days and the download version will
also be emailed to you.
I look forward to helping YOU make
your mortgage business enormously enjoyable and profitable!
Don't put this off...you're worth it! Order your copy of "Mortgage
Marketing Secrets" risk-free right now. That way you can get on a fast track to
increasing your closings and profits right away.
Warmest regards,
Shawn Meldrum
Author, Mortgage Marketing Secrets
P.S. Please take note that I can't
guarantee how long we will be offering "Mortgage Marketing Secrets"
at this reduced price...You need to get yours before the competition does,
without any risk at all.
Remember,
the risk is entirely on me.
You can use every strategy and technique for one full year and prove to
yourself that they work as well as I've promised. If you don't make at least 10 times what you paid for the
program, OR if you aren't satisfied, for any reason, just contact
me for a prompt, full refund and keep the bonuses as my way of saying
thanks.
You've got absolutely nothing to lose - and substantial sales and
profits to gain.
P.P.S. Whether you're a complete beginner or a seasoned pro,
"Mortgage Marketing Secrets" gives you a
powerful arsenal of tools for improving the results of all your mortgage
marketing. You get everything you need to create powerful,
money-making, profit-generating promotions right from the get-go.
Order Downloadable Version
Order Hardcopy Version
Shawn, It was very helpful in putting together a
plan we will be pursuing to build our business. Keep me informed
about the future products and services you develop.
Robert T.
Global Financial, Florida |
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Privacy Policy.
Every effort has been made to accurately represent our product and it's
potential. Any claims made of actual earnings or examples of actual
results can be verified upon request. The testimonials and examples used
are exceptional results, don't apply to the average purchaser and are not
intended to represent or guarantee that anyone will achieve the same or
similar results. Each individual's success depends on his or her
background, dedication, desire and motivation. As with any business
endeavor, there is an inherent risk of loss of capital and there is no
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